Google Business Profile posts are short updates, with a photo and an optional button, that appear on your profile when people find you in Google Search and Maps. They are free, and most small businesses either never use them or post twice and stop. Google has never said that posts move rankings. What they do is show that the business is active, answer questions before anyone calls, and give a searcher one more reason to choose you over the listing beside you.
What a post is for
Think of a post as a small window on your profile that you control. The rest of the profile is facts: address, hours, category. The post is where you get to say something.
The best posts show real work or answer a real question. A finished project with a photo. A change to your hours. A common question and its short answer. An offer, if you really have one.
The weakest posts are slogans. A customer scrolling past has no reason to stop for a sentence about quality and service.
How often
Once a week is plenty, and once every two weeks is fine. Keeping it up matters more than volume, because a profile whose last post was eight months ago looks quieter than one that never posted at all.
Write them in a batch. Six posts written in one sitting and published one a week is far easier than thinking of something new every Monday.
Photos and buttons
Use your own photographs wherever you can: the work, the team, the premises. A real photo of a finished job does more than any designed graphic.
Add a button. Learn more, with a link to the relevant page, is the usual choice. Call now uses the phone number already verified on your profile.
The rules that get posts rejected
Do not put a phone number in the text of a post. Google treats it as phone stuffing and rejects the post; use the Call now button instead.
Keep offers honest. If a post says twenty percent off, the offer has to exist on the terms described, and it should have an end date.
Posts follow the same content rules as the rest of the profile: nothing misleading, nothing offensive, and nothing for products or services the profile is not allowed to promote.
Where to write them
Search for your business name on Google while signed in to the account that manages the profile. The management panel appears above the results, with an option to add an update.
Posts can also be added from the Google Maps app on a phone, which is handy for posting a photo straight from a job.
Questions people ask
- Do Google Business Profile posts help ranking?
- Google has never said they do. Their value is in what a searcher sees: a profile with recent posts and photos looks active, and a useful post can answer a question that would otherwise go to a competitor.
- How long do posts stay visible?
- Update posts stay up for months, with the newest shown first, and Google archives the older ones. Offer and event posts end on the dates you give them.
- Why was my post rejected?
- The most common reasons are a phone number in the text, a claim Google reads as misleading, or a photo that breaks the content rules. Take the phone number out and use the Call now button, then post again.
We do this
If you would rather have it done than do it, this is the part of what we offer that covers it.