Three kinds of search work, and which one you need.
Ranking on Google, appearing in the map results, and being named inside an AI answer are three different jobs with three different levers. Most businesses need some of each, and almost nobody needs all three at once to start with.
Find the sentence that sounds like you.
“People find us, but not enough of them”
Start with SEO. If the site is already getting some search traffic, the fastest gains are usually technical and structural rather than new content.
Search engine optimization“We do not appear on the map for our own town”
Start with local SEO. This is almost always the profile rather than the website, and the first fix is often the primary category, which takes two minutes.
Local SEO“Competitors get named by ChatGPT and we do not”
Start with the free audit. We ask the answer engines what your customers ask them, see who gets named, and send you what it would take to change that.
AI SEO and the free audit“We genuinely do not know where we stand”
Then do not buy anything yet. The audit is free and it gives you a baseline, which is worth more than a plan chosen by guessing.
Book the free auditHow this actually works, in plain words
Not sure which of the three you need?
Start with the free audit. It costs nothing, it takes about a week, and it tells you where you stand before you decide anything.